The man in the service department on Monday, June 9, 2025 was excellent!! Being from out of town when our service engine light came on, and not knowing where to go. He was able to correct the problem and get us back on the road quickly. And even gave us a recommendation on a winery. Fantastic!

I had a great experience with the purchase of my CT5-V. Serra had the spec I wanted and didn't play any pricing games. Mark Blandin made buying out of state, sight unseen as smooth and easy as possible. Once the car arrived (in CA from MI), it was in perfect condition. Mark and the team followed up to ensure I was happy with everything and were very responsive to a few questions I had even after the sale. Would highly recommend them whether you're in Michigan or any other state.

Wonderful and extremely professional. I live in a different state and wanted to have a car checked out by a mechanic. He sales person took the item to the mechanic and returned it back to the lot after he was finished inspecting it and giving me a report. She was so nice wrote the whole interaction. I would highly recommend this dealership!

Mark was professional and very helpful

Worst dealer , bait and switch, read the fine print, they will not honor advertised price. Stay away, but they will hound you like a dog, call blocker recommended. Just horrible, if you work there, find another job, life is too short.

Found the (hopefully) perfect car on CarGurus.com...Eric was a pleasure to deal with, and when the tires were found to be bad, Mike threw in 4 new tires FREE. Excellent experience!

Everyone we came in contact with was helpful, polite, and seemed to like their job. Serra has done a good job with his personnel at the Cadillac/Audi Service Center. We purchased two new Cadillacs in a row from Dave Kring because of lousy service and lousy attitudes of the last Cadillac dealership in Traverse Ctiy.

BEWARE,BEWARE,BEWARE. I purchased a 2017 Toyota Camery on 8/4/17at full price.. The dealership changed the date until August 1,2017. The White pearl Camery did not have the options that the first Camery I looked at. I was not aware of this because I never was given an opportunity to test drive this car. The dealership put on 210 miles on my new car. I was rushed into an office finish the deal on the care package of the car with Jason. I brought the car home( first time to drive this car). I went through the book to find out this car had no options and was not going to meet my needs. I purchased the car for traveling yet it has no traveling anything in this car. 8/15/17 I brought the car back to dealership explaining that the car would not meet my needs. I put on 181 miles on this piece of junk running back and forth to the dealer because they charged me an additional$10.00 on the paperwork. The manager of Serra Dealership threatened to call the police because I was upset they would not find a car that met my needs.I spent $27,033.57 on this peice of junk that does not meet my needs. I hope the owner of this company does not sleep well because he hirtes individuals who screw other people and that is how they make thier money. I would not trust an oil change at this dealership. I had to call my atorney whiler o was sitting in the show room. This is the first new car I ever purchased and do not thin I will buy another one, I have other dealers working with me but i DID MAKE SURE I TOLD THEM HOW I WAS TREATED BY SERRA OF TRAVERSE CITY. I WILL GLADLY GO BACK TO BILL MARSH.